lost jobs 2020

Lost Jobs 2020

Love for money lightbox Lost Jobs 2020 Blog Brand By Katie
Photo by Priscilla Du Preez on Unsplash

Why lost jobs can be a good thing

The other day I pitched for a commission. I had done this type of job many times before and I had plenty of examples. However, on this occasion, they decided to go with someone else.

As a business owner lost jobs means you have missed out on money. Money for your business, money for your family, money for you.

But I’m okay with it.

Relationship is key

I have amazing relationships with the clients that I work with. I know exactly what they want, how they want it, and how to calm their fears and concerns.

When I pitch for work I like to get to know my clients. It is a necessity to allow me to do my job properly. I get to know them so I can understand what design they are looking for.

In the early days, when I was just dipping my toe into the world of graphics, I would often give my services for free. On one occasion it took me over ten attempts to get a job right. The client was frustrated because the job was taking a long time, and I was frustrated because I couldn’t make them happy.

During that job there were some awkward “back and forths” in emails, to the point where I nearly threw in the towel.

So what did I learn?

Well apart from the obvious of charge your worth, I realised that I need to have a good relationship with a client to create the best design. I need to understand their thought process.

We are not designed to get on with everyone. I am well aware that some prospective clients I simply will not gel with, but that’s okay. Sometimes letting go is the better option.

If you think we can gel then get in touch!

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BRAND by Katie

I am a mum of two boys, owner to a soppy staffy, leopard print lover, enthusiastic eco-friendly person and a geek when it comes to Brand Identity!


As a small business, I know how frustrating it can be when you are constantly pitching for work for very little return. That’s why I want to help you create your brand.


A strong brand means that you don’t need to be visible on social media all the time. It means that you can enjoy having some family time without worrying you are not visible. It means that your customers come to you, not the other way around.

My Story Picture of Katie Cope from Brand By Katie