Promoting Your Business Offline| Findlay Gardens
In a world where everything is online, promoting your business offline can be tricky.
Jenni set up Findlay Gardens after qualifying as a Garden Designer.
Unlike her, I am not the green fingered type. At. All. So far, my gardening skills have led to two lavender plants dying of a months of neglect, and every so often we lose the dog in the back garden which is in a serious need of a trim. However, as a brand designer I knew I could help promote her new business venture.
Jenni’s target market mainly relied on word of mouth and recommendations. Therefore, focusing on printed media instead of having a heavy online presence would be more beneficial to her business.
There are many ways to promoting your business offline. Jenni chose to have flyers designed for her business as this was the best way to demonstrate her services to her potential customers.
Jenni was looking for a design that looked natural to reflect her business. However, she wanted to keep the design simple with not too much text. She liked the idea of using textured paper to tie in with her already designed business cards.
During the design process I created different design options based on her initial moodboard. We felt that it was important to put a photo of her on the flyers so potential clients could see that she wasn’t a big company with lots of clients on her books. We used a handwritten font to exaggerate the natural look however used a more modern font to compliment it and to highlight important information to her market. The deep purple in the final design helps stand out from the page. I love that we were able to use her own garden designs as background images for the final flyer.
For more information about my flyer design please contact me.