How Caterpillar Cakes can ruin your 130 year old brand

Make cakes not war neon sign caterpillar cakes brand by Katie blog

This is not just any old bake off… I love a little bit of brand trivia and this is a great one: So this Company started 130 years ago in the Kirkgate Market in Leeds. The owner was a Jewish immigrant, and created the slogan “Don’t ask the price, it’s a penny.” As his business […]

Why Company values are incredibly important for your business brand

Put company values in place so you can stop being “Authentic” and start behaving like a real business owner Authentic. This has been the buzz word for the last two years. To be authentic. And I get it. It’s something that the well-known brands struggle with because they are big businesses. How can you be […]

Discover 8 Simple Reasons why your Logo is Failing

Logo 8 simple Reasons

Wondering why your Logo is not bringing in business? Read these 8 Simple Reasons why Logo no longer working? If you believed that having a logo was going to make you the ultimate business women think again. Here are 8 reasons why your Logo is failing. 1. You didn’t consider your business Yes, I know […]

Why I would be Happy to get a Hater

Haters and trolls. The nasty lurkers on the internet waiting for some hardworking soul to put their all into something , just so they can tear it to shreds with no reproach. I dislike the kind of people who partake in trolling. Especially, when it causes upset to the victim or impacts them permanently. That […]

Yesterday I lost my keys…

I lost my keys. The little (little) one loves keys, and so on Monday night I gave them to him to play with. Now NORMALLY I keep an eye on where he drops them. But for some reason that night I didn’t. Next morning I had managed to get both kids into coats and shoes. […]

The one thing that a female owned successful business invests in

successful business diary planner

If you want to have a successful business, you need to invest in your Brand. As an entrepreneur you want to have a successful business. You follow those who have made it and inspire you: the ones with the six-figure turnover and large house in the countryside. You dream of jetting off on your own […]

Business Branding: Never do this or risk damaging your brand

And what you should ask instead for your business branding As a Brand Specialist and Designer, it is a hazard of the job to be in tune to when people talk about their business branding. Whether it is uttering the immortal words of “I need a logo” (Easy fellow designers!) or asking why your business […]

Damage Control Your Brand & Reputation

Protect your Brand & Reputation Image Fire Extinguisher on the Wall

How to protect your brand & Reputation As a business owner, damage control is part of the everyday running of your company. Whether it’s a disgruntled customer, or unplanned sickness (you or a family member) how you react to those situations can protect or damage your brand. At the time of writing, Manchester has 5 […]

The Simple Reason why you should invest in small business branding

Is branding your small business worth the investment? My answer is always going to be yes but here is an example why At the beginning of lockdown I was one of those parents: the one that looked like they had their shit together. I created a timetable in Excel, colour coded it and ensured that […]