Why Company values are incredibly important for your business brand

Put company values in place so you can stop being “Authentic” and start behaving like a real business owner Authentic. This has been the buzz word for the last two years. To be authentic. And I get it. It’s something that the well-known brands struggle with because they are big businesses. How can you be […]

Discover 8 Simple Reasons why your Logo is Failing

Logo 8 simple Reasons

Wondering why your Logo is not bringing in business? Read these 8 Simple Reasons why Logo no longer working? If you believed that having a logo was going to make you the ultimate business women think again. Here are 8 reasons why your Logo is failing. 1. You didn’t consider your business Yes, I know […]

Why I would be Happy to get a Hater

Haters and trolls. The nasty lurkers on the internet waiting for some hardworking soul to put their all into something , just so they can tear it to shreds with no reproach. I dislike the kind of people who partake in trolling. Especially, when it causes upset to the victim or impacts them permanently. That […]

Yesterday I lost my keys…

I lost my keys. The little (little) one loves keys, and so on Monday night I gave them to him to play with. Now NORMALLY I keep an eye on where he drops them. But for some reason that night I didn’t. Next morning I had managed to get both kids into coats and shoes. […]

The one thing that a female owned successful business invests in

successful business diary planner

If you want to have a successful business, you need to invest in your Brand. As an entrepreneur you want to have a successful business. You follow those who have made it and inspire you: the ones with the six-figure turnover and large house in the countryside. You dream of jetting off on your own […]

The Right Way to Sell in 2020

The right way to sell red light "Sale" sign

Selling is part of the parcel when you run your own business. Here is an example of how to sell, and how not to sell in 2020. The Sales Pitch Yesterday as I was working there was a knock on the door. Well, I say knock, more like a hammering. Running down the stairs and […]

#wemakeevents 2020

#wemakeevents red alert

#wemakeevents is highlighting how much the pandemic has impacted the events industry On Monday during Brand news on What the (Actual) Font?! I spoke about the impact that the COVID pandemic is having on two industries that I have worked for and love – the Events Industry and the Creative Industry.   Before setting up […]

The Inconvenience of hiring a Logo Designer

Hiring a Logo Designer

Hiring a Logo Designer? Urgh! With their i-Macs* and their “casual look” that shows they have been working from home much longer than the pandemic. They just draw for a living, yet they seem to demand payment for their designs. Thank god for Canva! If you are still thinking of hiring a Logo Designer, then […]

Business Branding: Never do this or risk damaging your brand

And what you should ask instead for your business branding As a Brand Specialist and Designer, it is a hazard of the job to be in tune to when people talk about their business branding. Whether it is uttering the immortal words of “I need a logo” (Easy fellow designers!) or asking why your business […]

Powerful Logo Design in 2020

A Logo can be a powerful part of your Brand Identity when used in conjunction with the rest of your brand. Logos is a staple requirement of a business; it is a great way to identity your business and is so versatile it can be used in a number of different ways. Like all of […]