Various colour palettes and colours laid out in front of a computer

Business Branding: Never Ask Your Audience What Your Brand Is

AND WHAT YOU SHOULD ASK INSTEAD FOR YOUR BUSINESS BRANDING

As a brand designer, I am tuned into the words “business” and “branding”. “Design”,“logo” and “website” come in a close second.

This week I have noticed an increasing amount of people asking their audience:

“What do you think of my brand ?”

I get it, you are trying to do some research. But you should NEVER ask your audience this question.

WHAT YOU ARE ACTUALLY ASKING

Lightbox with the words this is who I am written on it

The people you are asking to define your brand are likely to be your friends and family. So the answer they give is unlikely to be helpful in your research. “You’re kind” and “You’re determined” is NOT your business brand.

Secondly, you should know what your brand is. If you don’t you probably don’t have a brand in place.  

DON’T ASK YOUR AUDIENCE TO DEFINE YOUR BUSINESS BRANDING

If you don’t give the market the story to talk about, they’ll define your brand’s story for you.

-David Brier

It is YOUR job, as a business owner to define your brand, not your audience. Asking your audience opens you up to being a brand that you don’t want to be. Your brand is a promise to your audience, and if you cannot fulfil it you will damage your business.

WHAT SHOULD YOU BE ASKING

Desk with the book Brand Identity in the foreground.

If you really want to ask the question you need to be more specific. “Did you know I did X?” will get you a more specific response that you can use.

This question also opens up a dialogue so if someone does say “Yes I do” you can ask them how they know. If it’s because you’ve told them thousands of times then that is not your Brand working, that’s you.

If you are having to remind your audience who you are and what you do then you need to define your brand more. Your brand should work for you without you needing to be there.

If you need to work on your Brand check out my freebies page. The information is completely free to use and is constantly updated.

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email

More Blogs

Make the Most Blog

14 Days of Isolation

My family’s experience of staying at home Yesterday the little (little) one was sent home with a fever. Considering the current climate the entire household

Read More »

BRAND by Katie

I am a mum of two boys, owner to a soppy staffy, leopard print lover, enthusiastic eco-friendly person and a geek when it comes to Brand Identity!

 

As a small business, I know how frustrating it can be when you are constantly pitching for work for very little return. That’s why I want to help you create your brand.

 

A strong brand means that you don’t need to be visible on social media all the time. It means that you can enjoy having some family time without worrying you are not visible. It means that your customers come to you, not the other way around.

My Story Picture of Katie Cope from Brand By Katie