AND WHAT YOU SHOULD ASK INSTEAD FOR YOUR BUSINESS BRANDING
As a brand designer, I am tuned into the words “business” and “branding”. “Design”,“logo” and “website” come in a close second.
This week I have noticed an increasing amount of people asking their audience:
“What do you think of my brand ?”
I get it, you are trying to do some research. But you should NEVER ask your audience this question.
WHAT YOU ARE ACTUALLY ASKING
The people you are asking to define your brand are likely to be your friends and family. So the answer they give is unlikely to be helpful in your research. “You’re kind” and “You’re determined” is NOT your business brand.
Secondly, you should know what your brand is. If you don’t you probably don’t have a brand in place.
DON’T ASK YOUR AUDIENCE TO DEFINE YOUR BUSINESS BRANDING
If you don’t give the market the story to talk about, they’ll define your brand’s story for you.-David Brier
It is YOUR job, as a business owner to define your brand, not your audience. Asking your audience opens you up to being a brand that you don’t want to be. Your brand is a promise to your audience, and if you cannot fulfil it you will damage your business.
WHAT SHOULD YOU BE ASKING
If you really want to ask the question you need to be more specific. “Did you know I did X?” will get you a more specific response that you can use.
This question also opens up a dialogue so if someone does say “Yes I do” you can ask them how they know. If it’s because you’ve told them thousands of times then that is not your Brand working, that’s you.
If you are having to remind your audience who you are and what you do then you need to define your brand more. Your brand should work for you without you needing to be there.
If you need to work on your Brand check out my freebies page. The information is completely free to use and is constantly updated.