Is branding your small business worth the investment? My answer is always going to be yes but here is an example why
At the beginning of lockdown I was one of those parents: the one that looked like they had their shit together.
I created a timetable in Excel, colour coded it and ensured that the big (little) one had a rounded curriculum.
I aimed to keep screen time to a minimum.
Of course, that didn’t last that long, and soon the limit on screen time slowly disappeared.
With the increasing amount of cartoons came the adverts in between, which of course led to the whine that I am sure many parent is familiar of:
“Mummy I need that. “
Now, it may seem harsh but I am not going to go and buy him £70 worth of Lego just because he needs it.
He doesn’t need it, he wants it.
Needs vs Wants
For humans, needs are things we require to stay alive: water, food and shelter. Wants is a £70 Lego pirate ship.
You may think his primitive requests are because he’s 5. But you are very much mistaken. Adults fall for this time and time again.
Think about your mobile phone for a minute. Why did you buy it?
Because of how sleek it looked in your hand.
How it came with the latest camera technology you are unlikely to use.
You imagined that warm happy feeling when you show your friends and they exclaim: “oo is that the new *insert phone make here*? Let’s see it.”
It feels good doesn’t it?
But ultimately it is just a phone. At its basic level you can text and pocket dial until your heart is content. And there are plenty of phone makers out there: Apple, Samsung, Motorola and Huawei to name a few.
The power of Branding
Branding makes your wants into your needs. I need food. I need water.
I need that Lattskalad from Ikea because it will make a great talking point, god knows what it does but it sounds and looks interesting.
Branding is powerful. REALLY powerful. That powerful that Apple only needs to say they are releasing a new iPhone and have people queuing around the block to be the first to buy it. And because of this they make millions.
And this is why as a small business you should be investing in it.
Importance of branding your small business
Of course, you may not be aiming for the six-figures (yet). Potentially having enough to buy a Lego pirate ship without making a significant dent in your budget would be nice.
However, implementing a brand in a business’ infancy is a smart thing to do.
Branding focuses on who you want your service or product to be seen by. It means instead of having to forever be visible on every social media channel going, you can direct your pitches to that one particular audience. Ultimately you can get a sale without having to work flat out pitching.
So when you see a nice, shiny new phone being advertised remember that behind it is a brand appealing to your wants.
Now, if you excuse me I need to go and see a man about a pirate ship…
Want to see how I can help you with your brand? Check out Brand by Me