HI! I'M KATIE & I AM BRAND BY KATIE: A BUSINESS & PERSONAL BRAND DESIGNER BASED IN MANCHESTER.
ONCE UPON A TIME...
THE STORY OF BRAND IDENTITY
Think of your business as a book. The cover is what initially interests people – your logo, your promotional material, your website. It is sleek, it is elegant, it is pretty.
Many businesses stop here.
But a book, cannot be a book without content or a story. This is where your Branding Strategy comes in.
To have a strong Brand Identity you need to have a solid Branding Strategy (aka your story) and a enticing cover (aka your Brand Design) to engage your audience. If done right, your audience will not only interact with you over and over like a well loved book – but will also promote you to others without you having to ask.
HELPING YOU TELL YOUR STORY
My aim is simple: to help small independent businesses design their story through bespoke Brand Identity Design.
As a small business owner myself, I know the highs and lows of running a business. Your time is valuable, especially when you have a family to also look after. For many businesses, “showing up” on multiple social media platforms every day is the only way to get sales. However, this way can be time consuming with little or no return in your efforts.
Having a recognisable brand puts you in a unique position where your audience comes to you. It can lead to you choosing your clients, not the other way around. And more than anything, it can give you back your time; ensuring you remain visible without you having to be there.
HOW I CAN HELP TELL YOUR STORY
Like stories, everyone’s business journey’s are different. That is why I have a few different ways for you to create your Brand Identity. Check out the different ways below!
If you are just getting started have a look at my free resources.
Here you will find lots of information and resources about Brand Identity that is completely free for you to use and download.
You can also join my Facebook Group What the (Actual) Font?! and be part of a community of business owners learning about Brand Identity.
If you want to delve deep into the world of Brand Identity I have a new membership service which will be launching at the end of June. In the service, you will learn how to create your own branding strategy and brand design elements at your own pace.
You will also get access to an exclusive VIP group where you can discuss your ideas before your launch them live. Membership is £27.99 a month.